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The event for Agentic Tax and Compliance™

The AI revolution has arrived for Agentic Tax and Compliance™ — and we’re leading the charge.

Don’t just watch the transformation — be a part of it.

Join 300+ finance, tax, and technology leaders at Avalara CRUSH to discover how agentic AI is transforming the full compliance lifecycle.

This CPD-certified event enables you to stay ahead of regulatory shifts while earning up to 6 hours of CPD credits.

Hear from finance leaders redefining compliance in the AI era

Dame Kelly Holmes MBE joins CRUSH

A line-up of voices that move the industry.

The 2026 line-up is growing.

HUGO SARRAZIN

Chief Executive Officer

NATALIYA SCHIPKA

Director of Finance

PATRICIA OAKLEY

Head of Indirect Tax & Customs

DANNY FIELDS

EVP, Chief Technology & Customer Operations Officer

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ANNEMIEKE BROODBAKKER

Tax Manager VAT

JAYME FISHMAN

EVP, Chief Strategy & Product Officer

MARY CHO

Tax Director

PHILIPPA CLIFFORD-DAVIES

Senior Director

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LISA MULLEN

Head of Tech Partnerships

GREG CHAPMAN

EVP, AvaTax General Management

ANDRÉ BEEN

Manager Global Process Development F&A

ALEX BAULF

VP, E-Invoicing & Live Reporting

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AMY WALKER

EVP, Chief Sales Officer

SEAN BROWN

GM

ANN MASSON

Chief Financial Officer

PATRICK FRITH

Sr. Director, Growth Cross Border EMEA

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ADRIANNA BURROWS

EVP, Chief Marketing Officer

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Full 2026 speaker line-up announced soon. Register to be the first to know.

Timeline
  • From 08:00
    Registration & networking
  • 08:50
    Welcome to Avalara CRUSH Europe 2026
  • 09:00
    Opening keynote: Hugo Sarrazin
    Be among the first to witness the unveiling of Avalara’s new agentic AI capabilities with Avalara's CEO.
  • 10:45–11:15
    Morning break & networking
  • 11:15–12:15
    Winning the compliance race
    Hear from leading brands and industry experts successfully navigating the complexity of global tax and compliance, including e-invoicing mandates sweeping across Europe.
  • 12:15–13:00
    Lunch & networking
  • 13:00–14:45
    Performance, resilience, and the future of tax compliance
    Industry partner insights and AI integration innovation. Special guest speaker to be announced soon.
  • 14:45–15:15
    Afternoon break & networking
  • 15:15–17:45
    Take control and turn compliance into competitive edge
    Actionable guidance and practical takeaways from tax and finance leaders redefining compliance in the AI era.
  • 17:45–19:00
    Networking drinks reception
    Close the day with conversation, connections, and a well-earned drink.

More sessions and speakers to be announced soon. 

Agenda subject to change with final details to be shared ahead of the event.

LAST YEAR, IN THEIR WORDS

Why people come back.

"

The most ROI-positive day I spent in 2025. The roundtables alone were worth the trip.

Head of Indirect Tax

Global retailer

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Avalara doesn't just talk about AI – they showed it solving problems I'm losing sleep over.

VP Finance

European SaaS unicorn

"

Best peer network in tax tech, full stop. I left with three new partnerships.

Director, Tax Technology

FTSE 250

Your seat at the future of compliance.

Free to attend. Invitation-only. Limited to 300 senior leaders.

8 OCTOBER 2026 · THE DORCHESTER · LONDON

© 2026 Avalara CRUSH